What to do during a crisis
Once a problem strikes, a quick and effective crisis communications plan is essential to reducing a story’s threat to your company’s reputation and image.
If you are caught unprepared and don’t already have a crisis process in place and a “Media Emergency Playbook,” call us right away and we’ll help guide you through what to do.
Very quickly we’ll help you:
- Simplify and clarify your message
- Coordinate internal communications to your team and employees
- Communicate with impacted customers/individuals and your key business partners
- Respond to, and work with, reporters to help the story be told in the best light possible
If you’ve already worked with us to create processes and a “Media Emergency Playbook,” we’ll help you implement the pre-approved plan. We’ll also be with you every step of the way, offering counsel and confidence in your next moves.
Since it’s sometimes not always practical (or desirable) to have a member of your company serve as a spokesperson during the crisis, we handle that too.
We believe that company leaders need to be on record as the good guy—not the bad guy. We’ll take the hits for you at the height of a crisis when someone needs to answer the tough questions or apologize. 10 to 1 PR will serve as the voice of the company and take the hits from the public or media.
As we help you get the situation under control, we’ll work with your leadership team to become the public face of the company. Your leaders will explain to the media how the problem is being fixed and what your company is doing to make sure it won’t happen again, so they are seen as part of the solution, not the problem.
We will assist the creation of any speeches or press releases during and after the crisis event. We will also serve as your media interview chaperone to protect the company and its leaders if an interviewer gets too aggressive or goes off-topic.
While media tends to get a lot of the attention, we know that communicating with your employees and impacted customers is equally important. We’ll be with you every step of the way to make sure these audiences feel like they know what’s happening, what to do, and what to expect so you can give them confidence and trust in your efforts to handle the situation.
