Transcript:
Hi this is Josh Weiss at 10 to 1 Public Relations. A lot of people have been asking me what they can do to help their business during COVID-19. And they asked for some free PR tips. So I wanted to provide this video to give you a couple of ideas that you can implement for yourself and for your company. The key is that even during COVID-19 every story doesn’t need to be about COVID-19. What you need to do though, is be very careful who you’re sharing your story idea with and understand what their expectations are to make sure you’re maximizing your opportunity. So for example if you’re talking to local TV stations all the news that they’re telling is for that day. It’s for immediate news, which means frankly most of those stories are gonna have a connection to what’s going on in the world around them on that day meaning a lot of stories will be about COVID-19. If you’re talking to weekly publications you have a little more leeway. It doesn’t have to be directly about what’s happening today but it has to be what’s happening around right now. So it might be those secondary stories about non-profits and what you’re doing to help. Even if what you do is a couple of days prior in terms of a donation or volunteerism there’s still the opportunity to get the story in those weekly papers cause it’s still timely from an appropriate standpoint. If you’re trying to find a story that has nothing to do with COVID-19 that’s when you might need to look towards the monthly magazines or the long lead publications. The ones, for industry magazines for example that you might be pitching them a story now but it’s not gonna run for three months. So think of it from their perspective they don’t know what’s gonna happen three months from now. They don’t know where we’re gonna be in this crisis at that point. So they need to write stories that can run anytime regardless of COVID-19. There could be references to what everyone is going through. But it’s not gonna be very specific, in that regard because they need to make sure it’s broad enough that even three months from now no matter what is happening in terms of the crisis the news that they’re sharing to their readers is still appropriate to them. On behalf of all of us at 10 to 1 Public Relations stay safe. Stay positive. And wash your hands.
