Services – National PR Crisis Management

Strategic crisis communications built to protect reputations and lead with confidence—at the moments that matter most.

When a public relations crisis strikes, you don’t just need a plan—you need the right people in place, the right messaging ready to go, and the confidence that your brand can weather the storm. At 10 to 1 Public Relations, we help organizations of all sizes and across all industries prepare for, respond to, and recover from crises with clarity, control, and credibility.

Our PR crisis management services are built around a proven strategic process—one that’s helped clients maintain trust, take control of the narrative, and come out stronger on the other side.

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It All Starts With a Plan

For more than a decade, 10 to 1 Public Relations has supported organizations in developing and executing strategic communications that meet their goals—even in the most high-pressure moments. Every crisis response plan we build is rooted in four core components:

1. Understand the Goal

Not every crisis has the same stakes—and not every company has the same needs. We begin by understanding your short-term concerns and long-term brand objectives. Are you trying to contain damage? Preserve investor confidence? Rebuild internal culture? Each of these goals drives different actions, and we plan accordingly.

2. Define the Target Audiences

Effective crisis communication speaks clearly to the right people. We work with you to identify key audiences—employees, customers, partners, media, community leaders, regulators—and ensure each one receives the right message, at the right time, in the right tone.

3. Choose the Right Channels

Whether you’re navigating a social media firestorm, a breaking news headline, or a behind-the-scenes HR issue, our team knows how to reach the right media. We’ve built strong relationships across local, national, industry-specific, and digital media outlets—and we know how to tailor your message for each platform.

4. Activate, Monitor, and Adapt

Plans mean nothing without action. We work quickly to activate your approved strategy, adjust in real time as new developments unfold, and stay in close coordination with your leadership team. We track media coverage, message delivery, and sentiment—ensuring that your reputation stays protected at every stage.

Every client and every crisis is different—but our process remains focused and consistent.

Before a Crisis

Strategic Readiness

Crisis communication playbooks tailored to your organization’s risks
Pre-drafted and legally reviewed messaging templates
Spokesperson training and executive media coaching
Risk and vulnerability audits
Thought leadership campaigns to build goodwill in advance

During a Crisis

Rapid Response and Message Control

Real-time media and stakeholder communication
Internal messaging coordination
On-the-record or behind-the-scenes spokesperson support
Narrative framing and message simplification
Legal and compliance-aligned content delivery

After a Crisis

Reputation Recovery

Executive visibility and reputation rebuilding
Story reframing and follow-up messaging
Community and employee engagement campaigns
Media strategy to highlight corrective actions and renewed trust
Long-term PR planning to rebuild brand equity

Trusted by Companies Across the Country

10 to 1 Public Relations provides national PR crisis management for organizations in a wide range of industries. Whether you’re a healthcare provider, construction firm, technology company, or financial institution, we tailor every crisis strategy to the unique needs of your field. Explore our industry-specific services: