Healthcare – National PR Crisis Management

Strategic PR support for hospitals, clinics, private practices, and wellness brands.

In the world of health and wellness, your reputation is your most valuable asset—and the most fragile. A single patient complaint, privacy breach, staff incident, or operational failure can become a public crisis in minutes. At 10 to 1 Public Relations, we specialize in PR crisis management for healthcare and wellness organizations, helping you prepare, respond, and recover with confidence.

Whether you’re preparing for potential risks or navigating a crisis right now, our experienced team helps you act fast and recover stronger. Don’t wait—contact us today for expert support.

Call 480.550.6500

From proactive planning to real-time response and long-term recovery, here’s how we help safeguard your reputation at every stage.

Before a Crisis: Build a Strong Defense

Preparation is the most powerful form of protection. We work closely with your leadership, compliance, and patient communications teams to build a customized crisis response plan that’s rooted in the specific risks and regulations of your field. We help you:

Develop a Healthcare Crisis Playbook with scenarios like HIPAA violations, patient injury, or malpractice claims
Create legally reviewed, pre-approved media statements and internal scripts
Define roles for spokespeople, legal, and patient care staff
Identify potential vulnerabilities in your patient communications or public perception
Build goodwill through proactive PR (media outreach, awards, expert commentary, etc.)

During a Crisis: Respond Quickly and Professionally

When a healthcare crisis becomes public, every moment matters. Whether it’s local news coverage, a viral social media post, or regulatory scrutiny, our team acts fast to help you take control of the narrative. We support your response by:

Crafting clear, compassionate public statements
Managing media inquiries and press coverage
Coordinating internal messaging for staff, patients, and partners
Providing spokesperson support or serving as your media representative
Protecting patient privacy while maintaining public transparency

After a Crisis: Rebuild Trust and Reputation

Health and wellness organizations don’t just recover—they must restore confidence. After the immediate crisis, we help you shift the conversation to show leadership, accountability, and progress. We guide your recovery through:

Post-crisis messaging that highlights corrective actions
Executive visibility campaigns (op-eds, speaking opportunities, community outreach)
Patient and stakeholder reassurance strategies
Long-term media and reputation rebuilding

Crisis Training for Healthcare Teams

Prepared teams perform better. Our healthcare-focused crisis training helps your staff feel confident and capable when tensions are high. We offer:

Role-specific media training for executives, providers, and communications staff
On-camera interview simulations and feedback
Group workshops using real-world healthcare crisis scenarios
Tabletop exercises that explore different crisis paths and decision-making outcomes

Internal Communications That Keep Staff Aligned

In healthcare, your staff are not just employees—they’re your voice, your culture, and your frontline. Internal communication during a crisis must be fast, clear, and supportive. We help you:

Communicate with staff before the media or public hears the news
Address their personal concerns (job security, patient safety, emotional toll)
Script employee FAQs and talking points
Conduct internal town halls or video briefings
Launch internal behavior or culture reset campaigns when needed

Worried about a potential PR crisis? Get expert guidance—fast.