Technology – National PR Crisis Management

Strategic crisis communication for SaaS platforms, MedTech firms, cybersecurity providers, and tech innovators.

In the fast-moving world of technology, public perception can change in an instant. A product flaw, data breach, leadership misstep, or regulatory issue can quickly escalate into a full-blown PR crisis. At 10 to 1 Public Relations, we specialize in PR crisis management for technology companies—helping you simplify complex stories, maintain control of your narrative, and protect the trust of both technical and non-technical audiences.

Whether you’re a startup bringing a new product to market or a well-established tech brand under scrutiny, our team helps you respond quickly, communicate clearly, and recover with purpose. Don’t wait for the headlines to shape your story—contact us today for expert support.

Call 480.550.6500

From proactive planning to real-time response and long-term brand recovery, we tailor your crisis strategy to match your technology, your audience, and your communications goals—without getting lost in the jargon.

Before a Crisis: Build a Strong Defense

In technology, your story needs to be both accurate and understandable. We help you craft messaging that resonates with stakeholders—from investors and end-users to engineers and industry analysts—before a crisis hits. We help you:

Develop a Tech Crisis Playbook with scenarios like data breaches, product failures, regulatory challenges, or customer backlash
Create pre-approved messaging templates for both high-level decision makers and technical users
Assign roles for executives, product teams, and PR leads during a crisis
Identify messaging gaps, user misunderstandings, or market vulnerabilities
Build goodwill through industry PR—highlighting awards, case studies, leadership visibility, and third-party validation

During a Crisis: Respond Quickly and Strategically

Tech-related crises often spark confusion or panic. Our team helps you respond with clarity—framing complex issues in simple terms for general audiences while satisfying the details that industry insiders expect. We support your response by:

Crafting concise, confident public statements tailored to your audience
Managing media inquiries and technical interviews
Preparing spokespeople to explain the issue (or non-issue) to varying knowledge levels
Supporting internal messaging to sales teams, investors, partners, and developers
Helping mitigate damage across platforms, from industry press to social media

After a Crisis: Rebuild Trust and Market Confidence

In the tech world, a crisis can threaten more than your brand—it can delay adoption, hurt valuation, or stall investor confidence. We help refocus your public narrative on progress, leadership, and user trust. We guide your recovery through:

Messaging that highlights transparency, fixes, and forward momentum
Thought leadership placements for CTOs, engineers, and founders
Awards, analyst mentions, and public case studies to validate your recovery
Event speaker placements and trade show presence to reestablish credibility

Crisis Training for Tech Teams and Executives

Your CEO, CTO, product leads, and marketing team all play different roles in a crisis. We prepare your people to respond under pressure, speak clearly to the right audiences, and avoid technical missteps in interviews. We offer:

Media training customized for technical vs. non-technical spokespeople
Roleplay and video simulations for product demos, interviews, and briefings
Messaging exercises for team alignment and rapid-response readiness
Scenario planning based on real-world risks like system downtime or cybersecurity issues

Internal Communications That Align Teams Across Departments

Tech companies often operate in silos—product, engineering, sales, and support teams all have different communication styles and priorities. During a crisis, alignment is critical. We help you:

Keep all departments informed and on-message
Address internal concerns—from customer fallout to product stability to investor impact
Script internal FAQs, product support responses, and cross-functional updates
Guide executive communication to reinforce trust and direction
Launch internal reset efforts if cultural or leadership issues were part of the crisis

Worried about a potential PR crisis? Get expert guidance—fast.