Finance – National PR Crisis Management

Strategic crisis communication for banks, credit unions, accounting firms, mortgage lenders, and financial service providers.

In finance, trust is everything. Clients rely on your expertise, discretion, and accuracy—not only to manage their money, but to guide their decisions and give them peace of mind. When a crisis hits—whether it’s a data breach, fraud accusation, regulatory issue, or leadership controversy—your reputation is on the line. At 10 to 1 Public Relations, we specialize in PR crisis management for financial institutions, helping you communicate clearly, restore confidence, and protect the trust your brand is built on.

Whether you serve consumers, businesses, or both, we help you respond quickly, minimize damage, and rebuild stronger. Don’t wait until trust is tested—contact us now for expert financial crisis communications support.

Call 480.550.6500

From pre-crisis planning to real-time response and long-term reputation recovery, we help financial organizations build and maintain trust through thoughtful, transparent, and compliant communication—especially when the stakes are highest.

Before a Crisis: Build a Strong Defense

Trust takes years to build—and seconds to lose. We help your organization prepare for sensitive situations with a customized crisis communication plan that aligns with industry regulations, internal structures, and your unique audiences. We help you:

Develop a Finance-Focused Crisis Playbook with scenarios like data breaches, fraud allegations, compliance issues, or leadership changes
Draft legally reviewed, pre-approved messaging for clients, partners, regulators, and media
Assign roles across leadership, compliance, legal, and communications teams
Identify public-facing risks and community engagement gaps
Build goodwill with proactive PR—highlighting financial education, community involvement, leadership transparency, and client success stories

During a Crisis: Respond Quickly and Transparently

In finance, silence creates suspicion. When an issue arises, your audience expects fast, honest, and confident communication. We help you provide clarity, reinforce stability, and demonstrate leadership. We support your response by:

Crafting clear, compliant public statements for all key audiences
Managing media inquiries with care and control
Coordinating internal communications with staff, advisors, and stakeholders
Preparing executives to address clients and reporters with credibility and confidence
Ensuring alignment with legal, compliance, and industry regulations

After a Crisis: Rebuild Trust and Credibility

Recovering from a financial crisis isn’t just about fixing the issue—it’s about restoring belief in your brand’s integrity and reliability. We help you move forward by telling a story of resolution, accountability, and renewed focus. We guide your recovery through:

Messaging that highlights corrective action, regulatory compliance, and client reassurance
Thought leadership campaigns through articles, interviews, and speaking engagements
Reputation rebuilding through awards, case studies, and community visibility
Long-term PR strategy that refocuses attention on your team’s expertise and commitment

Crisis Training for Financial Professionals

Your advisors, executives, and client-facing staff all play a role in protecting and representing your brand. We help them communicate effectively under pressure and handle difficult questions with professionalism and poise. We offer:

Media training for executives, advisors, and compliance-approved spokespeople
On-camera interview simulations and press conference preparation
Workshops on navigating emotionally charged conversations and client concerns
Tabletop exercises simulating fraud response, economic shocks, or service failures

Internal Communications That Preserve Culture and Confidence

In a financial crisis, employees can feel just as uncertain as clients. We help you keep your team aligned, informed, and motivated—so they can serve your customers with clarity and confidence. We help you:

Communicate internally before clients or the media raise questions
Reassure staff about company stability and personal job security
Script talking points for customer-facing roles, especially in branch or sales settings
Host town halls or leadership updates to foster transparency and accountability
Guide cultural reset initiatives when the issue stems from internal misconduct

Worried about a potential PR crisis? Get expert guidance—fast.