Companies know they need to self-disclose bad news, but often struggle with when and how to do it. As the COVID-19 crisis continues to unfold, now might be the perfect time.
Why is now the time?
Your customers and audiences are rightly distracted by coronavirus news, making your company news a lot less important by comparison.
[Read more…] about Why Now is the Right Time for Businesses to Admit MistakesWith the enactment of the CARES Act, businesses have begun filing their requests for emergency SBA (Small Business Administration) loans and the PPP (Paycheck Protection Program) to stay afloat in the wake of the coronavirus pandemic. While this support for businesses is much needed and welcomed, the rollout of these programs is a crisis communications disaster. There’s no consistency from bank-to-bank on loan documents, and the SBA continues to make up the rules as they go along.
[Read more…] about Banking on Crisis Communications in the Time of PPP and SBAHow your Company Can Win By Preparing for a Media Crisis Like It’s a Game.
Remember from childhood the game “Mad Libs”? It’s the grammar game where there’s a one-page story with a bunch of missing words in the narrative. The game leader asks the other kids to yell out what’s called for in the blank space- like a Verb, or a City name, a person’s occupation, an Adjective, etc. After all the missing words are filled in, the game leader reads the now silly story to the enjoyment of the other kids who help contribute to the narrative.
[Read more…] about Does Your Company Have a Media Emergency Playbook?Boom. Out of nowhere, a crisis hits your company or community. As the leader, everyone’s turning to you. In part to see how you react, but mostly for instruction confirming how they’re supposed to respond.
[Read more…] about The First 24 Hours of a Crisis: Offer Questions, NOT Answers
