“Expecting the best but preparing for the worst.”
There’s an uncomfortable reality in public relations. It’s not a question of if your business is going to have a PR crisis; it’s a question of when.
Even the best-run companies that follow the rules can end up in the cross-hairs of the press. Especially if there’s a juicy story about an unintentional breach of the law, a lawsuit from a vendor or competitor, or a client issue that’s spiraled out of control.
What do you do?
Ultimately, there are three main parts to any crisis.
