Preparing for a Crisis:
Your reputation is your credibility. The stronger, more trustworthy your reputation, the more it provides you the benefit of doubt, allowing your reputation to recover more quickly.
Many companies know they also need to prepare for a crisis in advance, but don’t know where to begin. That’s where we come in.
We work closely with your team to create a company-personalized crisis handling process so that everyone knows their role and what to do if a crisis occurs and reporters come calling.
Together, we’ll create a “Media Emergency Playbook” that comes complete with talking points and template statements which we develop from potential or worst-case scenarios. By having 80% of what you’d actually say during a crisis written in advance and approved by your legal department, it will save you a huge amount of time and will help protect your company’s reputation and image.
As the process and the playbook is formalized, we also lead media training for leaders and spokespeople. This may include crisis scenario role playing, group training or individualized sessions.
In addition to crisis communications, 10 to 1 Public Relations specializes identifying and promoting good news stories for companies to grow their good will before a crisis occurs. Some of those examples include consistent press releases and media relations, scheduling speaking engagements, award submissions and trade show related media support. For more information on those services, visit http://10to1pr.com.
