During a crisis, every seemingly minor comment you make will influence how the story is retold and internalized by reporters and your intended audiences.
For company spokespeople, we offer individual or group media training to give you more confidence and comfort before a crisis actually occurs. This training can be lecture-style, or hands-on complete with video cameras so that we can watch the performance and dissect it together to really hone in on improvement opportunities.
For your leadership team and key staff, we can create practice scenarios where employees are forced to handle a crisis with each decision made leads the team down a different path.
Our training is personalized for your company, with real scenarios your organization may potentially face, along with a few unexpected questions to keep the training fun and memorable.